Marketing of high-technology products and innovations

• Main Authors: Mohr, Jakki J. (Author), Sengupta, Sanjit (Author), Slater, Stanley F. (Author)
• Format: Book
• Language: English
• Published: Harlow, Essex : Pearson, c2014
• Edition: 3 rd ed., Pearson new international ed.
• Subjects: marketing; technologie; technologický rozvoj; inovace; marketing inovací; výzkum a vývoj; technology; technological development; innovations; innovation marketing; research and development; učebnice; případové studie; textbooks; case studies
• ISBN: 9781292040332
• Physical Description: ii, 542 s : il. ; 28 cm
• Item Description: "Jakki Mohr/Sanjit Sengupta/Stanley Slater"--Z obsahu