Marketing of high-technology products and innovations

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Bibliographic Details
Main Authors: Mohr, Jakki J. (Author), Sengupta, Sanjit (Author), Slater, Stanley F. (Author)
Format: Book
Language: English
Published: Harlow, Essex : Pearson, c2014
Edition: 3 rd ed., Pearson new international ed.
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ISBN: 9781292040332
Physical Description: ii, 542 s : il. ; 28 cm

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Item Description: "Jakki Mohr/Sanjit Sengupta/Stanley Slater"--Z obsahu
Bibliography: Obsahuje bibliografie a rejstřík
ISBN: 9781292040332