Marketing of high-technology products and innovations

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Bibliographic Details
Main Authors Mohr, Jakki J. (Author), Sengupta, Sanjit (Author), Slater, Stanley F. (Author)
Format Book
LanguageEnglish
Published Harlow, Essex : Pearson, c2014
Edition3 rd ed., Pearson new international ed.
Subjects
marketing
technologie
technologický rozvoj
inovace
marketing inovací
výzkum a vývoj
technology
technological development
innovations
innovation marketing
research and development
učebnice
případové studie
textbooks
case studies
ISBN9781292040332
Physical Descriptionii, 542 s : il. ; 28 cm

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Item Description:"Jakki Mohr/Sanjit Sengupta/Stanley Slater"--Z obsahu
Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9781292040332
Physical Description:ii, 542 s : il. ; 28 cm

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