Understanding digital marketing : marketing strategies for engaging the digital generation
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
London ; Philadelphia :
Kogan Page,
c2014
|
| Edition | 3rd ed. |
| Subjects | |
| ISBN | 9780749471026 9780749471033 |
| Physical Description | xx, 409 s. : il. ; 24 cm |
Cover
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| 245 | 1 | 0 | |a Understanding digital marketing : |b marketing strategies for engaging the digital generation / |c Damian Ryan |
| 250 | |a 3rd ed. | ||
| 260 | |a London ; |a Philadelphia : |b Kogan Page, |c c2014 | ||
| 300 | |a xx, 409 s. : |b il. ; |c 24 cm | ||
| 500 | |a Terminologický slovník | ||
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| 650 | 0 | 7 | |a internetový marketing |7 ph137251 |2 czenas |
| 650 | 0 | 7 | |a sociální média |7 ph634112 |2 czenas |
| 650 | 0 | 7 | |a internetové sociální sítě |7 ph553933 |2 czenas |
| 650 | 0 | 7 | |a strategický marketing |7 ph116292 |2 czenas |
| 650 | 0 | 7 | |a marketingový management |7 ph115229 |2 czenas |
| 650 | 0 | 9 | |a Internet marketing |2 eczenas |
| 650 | 0 | 9 | |a social media |2 eczenas |
| 650 | 0 | 9 | |a Internet social networks |2 eczenas |
| 650 | 0 | 9 | |a strategic marketing |2 eczenas |
| 650 | 0 | 9 | |a marketing management |2 eczenas |
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| 655 | 9 | |a monographs |2 eczenas | |
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