Marketing management in geographically remote industrial clusters : implications for business-to-consumer marketing

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Bibliographic Details
Main Authors Tesar, George (Author), Bodin, Jan, 1964- (Author)
Format Book
LanguageEnglish
Published Singapore ; Hackensack, NJ : World Scientific, c2013
Subjects
klastry (ekonomie)
marketingový management
clusters (economics)
marketing management
případové studie
case studies
ISBN9789814383059
Physical Descriptionxxi, 505 s. : il., mapy ; 24 cm

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Bibliography:Obsahuje bibliografii (s. 493-501) a rejstřík
ISBN:9789814383059
Physical Description:xxi, 505 s. : il., mapy ; 24 cm

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