Marketing management in geographically remote industrial clusters : implications for business-to-consumer marketing

• Main Authors: Tesar, George (Author), Bodin, Jan, 1964- (Author)
• Format: Book
• Language: English
• Published: Singapore ; Hackensack, NJ : World Scientific, c2013
• Subjects: klastry (ekonomie); marketingový management; clusters (economics); marketing management; případové studie; case studies
• ISBN: 9789814383059
• Physical Description: xxi, 505 s. : il., mapy ; 24 cm