Branded beauty : how marketing changed the way we look

• Main Author: Tungate, Mark, 1967- (Author)
• Corporate Author: EBSCO Publishing (firma)
• Format: Electronic eBook
• Language: English
• Published: London : Kogan Page, 2011
• Edition: 1st ed.
• Subjects: kosmetický průmysl; kosmetika; kosmetické přípravky; obchodní značky; luxusní zboží; reklama a propagace; cosmetics industry; cosmetics; brand name products; luxuries; advertising; populárně-naučné publikace; elektronické knihy; popular works; electronic books
• ISBN: 9780749461829; 978-0-7494-6181-2
• Physical Description: 1 online zdroj (x, 278 stran) : ilustrace

Table of Contents:

• Chasing Cleopatra
• The glamour professionals
• Out come the talons
• The beauty queen of Corona
• The French beauty factory
• Giants in the bathroom
• The Stardust factor
• The five percent solution
• The lure of luxury
• How to launch a cream
• The quest for eternal youth
• Beauty goes global
• A face in the crowd : finding a niche
• Beauty from shelf to street
• Digital beauty
• Under the knife
• The new male order
• Ethical, organic, and sustainable
• The needle artists
• The future of beauty.