Branded beauty : how marketing changed the way we look
Saved in:
| Main Author | |
|---|---|
| Corporate Author | |
| Format | Electronic eBook |
| Language | English |
| Published |
London :
Kogan Page,
2011
|
| Edition | 1st ed. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9780749461829 978-0-7494-6181-2 |
| Physical Description | 1 online zdroj (x, 278 stran) : ilustrace |
Cover
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| 245 | 1 | 0 | |a Branded beauty : |b how marketing changed the way we look / |c Mark Tungate |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a London : |b Kogan Page, |c 2011 | |
| 300 | |a 1 online zdroj (x, 278 stran) : |b ilustrace | ||
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| 504 | |a Obsahuje bibliografii a rejstřík | ||
| 505 | 0 | |a Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty. | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
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| 650 | 0 | 9 | |a brand name products |2 eczenas |
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