Design leadership : securing the strategic value of design

• Main Author: Turner, Raymond, 1946- (Author)
• Corporate Author: EBSCO Publishing (firma)
• Format: Electronic eBook
• Language: English
• Published: Farnham ; Burlington : Gower, [2013]
• Subjects: průmyslový design > organizace a řízení; management umění; řídící práce; industrial design > organization and management; arts management; leadership; monografie; případové studie; elektronické knihy; monographs; case studies; electronic books
• ISBN: 9781409463245; 978-1-4094-6323-8; 978-1-4094-6325-2
• Physical Description: 1 online zdroj (255 stran) : ilustrace

Table of Contents:

• List of figures and diagrams
• About the author
• Foreword
• Acknowledgements
• Introduction
• How the book works
• Preparing the ground
• The skeptics
• Deliver strategy
• Demonstrate added value
• Build reputation
• Design spend
• Summary of Part One
• The how and what of delivery
• Managing and leading
• Understanding opportunity
• Behavioural style
• Summary of Part Two
• Looking back to look forward
• Challenges for design leaders
• Summary of reflections
• Appendix: Introduction
• References
• Index.