Strategic customer management integrating relationship marketing and CRM
"The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice."
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| Main Authors | , |
|---|---|
| Corporate Author | |
| Format | eBook |
| Language | English |
| Published |
Cambridge :
Cambridge University Press,
2013
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781107333192 978-1-107-33651-3 978-1-139-05741-7 978-1-107-33485-4 978-1-107-01496-1 978-1-107-64922-4 |
| Physical Description | 1 online zdroj (xvi, 529 s.) : il. |
Cover
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| 100 | 1 | |a Payne, Adrian, |d 1945- |7 utb2014820992 | |
| 245 | 1 | 0 | |a Strategic customer management |h [elektronický zdroj] : |b integrating relationship marketing and CRM / |c Adrian Pane, Pennie Frow |
| 260 | |a Cambridge : |b Cambridge University Press, |c 2013 | ||
| 300 | |a 1 online zdroj (xvi, 529 s.) : |b il. | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 520 | |a "The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice." | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
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