Trust, social relations and engagement understanding customer behaviour on the Web
Saved in:
| Main Author | |
|---|---|
| Corporate Author | |
| Format | eBook |
| Language | English |
| Published |
Basingstoke :
Palgrave Macmillan,
2012
|
| Edition | 1st pub. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9780230391253 978-0-230-39124-6 |
| Physical Description | 1 online zdroj (xxviii, 231 s.) : il. |
Cover
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| 100 | 1 | |a Padua, Donatella |7 utb2013774981 |4 aut | |
| 245 | 1 | 0 | |a Trust, social relations and engagement |h [elektronický zdroj] : |b understanding customer behaviour on the Web / |c by Donatella Padua |
| 250 | |a 1st pub. | ||
| 260 | |a Basingstoke : |b Palgrave Macmillan, |c 2012 | ||
| 300 | |a 1 online zdroj (xxviii, 231 s.) : |b il. | ||
| 504 | |a Obsahuje bibliografické odkazy, bibliografii a rejstřík | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
| 533 | |a Elektronická reprodukce EBSCO | ||
| 650 | 0 | 7 | |a internetový marketing |7 ph137251 |2 czenas |
| 650 | 0 | 7 | |a řízení vztahů se zákazníky |7 ph118187 |2 czenas |
| 650 | 0 | 7 | |a spotřebitelské chování |7 ph125966 |2 czenas |
| 650 | 0 | 9 | |a Internet marketing |2 eczenas |
| 650 | 0 | 9 | |a customer relationship management |2 eczenas |
| 650 | 0 | 9 | |a consumer behavior |2 eczenas |
| 655 | 7 | |a monografie |7 fd132842 |2 czenas | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a monographs |2 eczenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 710 | 2 | |a EBSCO Publishing (firma) |7 ko2003184421 | |
| 776 | 0 | 8 | |i Tištěná verze: |a Padua, Donatella. |t Trust, social relations and engagement. |d Basingstoke : Palgrave Macmillan, 2012 |z 978-0-230-39124-6 |
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