rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Molecular marketing
    sub title: market leadership creative modeling
  name:
    name part: Merlinova, Iveta
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: handbook
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: it
    place:
      place term: Milano]
    publisher: CINNAM
    date issued: c2013
    date issued: 2013
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: ix, 300, x-xxxix s. : il. (převážně barev.) ; 26 cm
  target audience: adult
  note: Iveta Merlinova
  note: "Developed within Aldehyde Molecular Business Systems"-- Z tit.s.
  note: Terminologický slovník
  note: Obsahuje bibliografii
  subject:
    topic: marketing
  subject:
    topic: marketing
    topic: metody
  subject:
    topic: inovace
  subject:
    topic: marketing inovací
  subject:
    topic: marketing
  subject:
    topic: marketing
    topic: methods
  subject:
    topic: innovations
  subject:
    topic: innovation marketing
  classification: 658.8
  classification: 330.341.1
  classification: 658.8:658.624
  classification: (035)
  identifier: 9781484023891
  record info:
    record content source: ZLD002
    record creation date: 140529
    record change date: 20240829153156.0
    record identifier: 72390
    language of cataloging:
      language term: cze