Greener products the making and marketing of sustainable brands

• Main Author: Iannuzzi, Al
• Format: eBook
• Language: English
• Published: Boca Raton : CRC Press, 2012.
• Subjects: Green marketing.; Green products.; elektronické knihy; electronic books
• ISBN: 9781439854990
• Physical Description: xvii, 204 p. : ill.

Table of Contents:

• section 1. The case for greener products
• section 2. Making greener products
• section 3. Green marketing.