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Advertising : concept and copy

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Bibliographic Details
Main Author:	Felton, George, 1947- (Author)
Format:	Book
Language:	English
Published:	New York ; London : W.W. Norton & Company, c2013
Edition:	3rd ed.
Subjects:	reklama a propagace reklamní strategie advertising advertising strategy příručky handbooks, manuals, etc
ISBN:	9780393733860
Physical Description:	320 s. : il. ; 28 cm


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072		7	\|a 659 \|x Reklama. Public relations. Média \|2 Konspekt \|9 4
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245	1	0	\|a Advertising : \|b concept and copy / \|c George Felton
250			\|a 3rd ed.
260			\|a New York ; \|a London : \|b W.W. Norton & Company, \|c c2013
300			\|a 320 s. : \|b il. ; \|c 28 cm
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