Advertising : concept and copy

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Bibliographic Details
Main Author Felton, George, 1947- (Author)
Format Book
LanguageEnglish
Published New York ; London : W.W. Norton & Company, c2013
Edition3rd ed.
Subjects
reklama a propagace
reklamní strategie
advertising
advertising strategy
příručky
handbooks, manuals, etc
ISBN9780393733860
Physical Description320 s. : il. ; 28 cm

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:9780393733860
Physical Description:320 s. : il. ; 28 cm

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