Advertising : concept and copy

• Main Author: Felton, George, 1947- (Author)
• Format: Book
• Language: English
• Published: New York ; London : W.W. Norton & Company, c2013
• Edition: 3rd ed.
• Subjects: reklama a propagace; reklamní strategie; advertising; advertising strategy; příručky; handbooks, manuals, etc
• ISBN: 9780393733860
• Physical Description: 320 s. : il. ; 28 cm