Social media and strategic communications

"Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices...

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Bibliographic Details
Other Authors: Noor Al-Deen, Hana S., 1951- (Editor), Hendricks, John Allen, 1970- (Editor)
Format: Book
Language: English
Published: Basingstoke : Palgrave Macmillan, 2013
Subjects:
sociální média
reklamní strategie
internetový marketing
internetová reklama
mediální komunikace
public relations
social media
advertising strategy
Internet marketing
Internet advertising
communication in mass media
sborníky
papers of several authors
ISBN: 9781137287045
Physical Description: xxv, 238 s. : il. ; 23 cm

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Table of contents

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072 7 |a 316.4/.7  |x Sociální interakce. Sociální komunikace  |2 Konspekt  |9 18 
080 |a 316.774:004.738  |2 MRF 
080 |a 659.113  |2 MRF 
080 |a 658.8:004.738.5  |2 MRF 
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245 0 0 |a Social media and strategic communications /  |c edited by Hana S. Noor Al-Deen and John Allen Hendricks 
260 |a Basingstoke :  |b Palgrave Macmillan,  |c 2013 
300 |a xxv, 238 s. :  |b il. ;  |c 23 cm 
504 |a Obsahuje bibliografie a rejstřík 
520 |a "Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public"-- Resumé vydavatele 
650 0 7 |a sociální média  |7 ph634112  |2 czenas 
650 0 7 |a reklamní strategie  |7 ph229515  |2 czenas 
650 0 7 |a internetový marketing  |7 ph137251  |2 czenas 
650 0 7 |a internetová reklama  |7 ph137256  |2 czenas 
650 0 7 |a mediální komunikace  |7 ph122737  |2 czenas 
650 0 7 |a public relations  |7 ph115957  |2 czenas 
650 0 9 |a social media  |2 eczenas 
650 0 9 |a advertising strategy  |2 eczenas 
650 0 9 |a Internet marketing  |2 eczenas 
650 0 9 |a Internet advertising  |2 eczenas 
650 0 9 |a communication in mass media  |2 eczenas 
650 0 9 |a public relations  |2 eczenas 
655 7 |a sborníky  |7 fd163935  |2 czenas 
655 9 |a papers of several authors  |2 eczenas 
700 1 |a Noor Al-Deen, Hana S.,  |d 1951-  |7 utb2014820013  |4 edt 
700 1 |a Hendricks, John Allen,  |d 1970-  |7 utb2014820018  |4 edt 
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