Social media and strategic communications

"Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices...

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Bibliographic Details
Other Authors Noor Al-Deen, Hana S., 1951- (Editor), Hendricks, John Allen, 1970- (Editor)
Format Book
LanguageEnglish
Published Basingstoke : Palgrave Macmillan, 2013
Subjects
sociální média
reklamní strategie
internetový marketing
internetová reklama
mediální komunikace
public relations
social media
advertising strategy
Internet marketing
Internet advertising
communication in mass media
sborníky
papers of several authors
Online AccessObálka
ISBN9781137287045
Physical Descriptionxxv, 238 s. : il. ; 23 cm

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Summary:"Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public"-- Resumé vydavatele
Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9781137287045
Physical Description:xxv, 238 s. : il. ; 23 cm

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