Advertising creative : strategy, copy, design

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Bibliographic Details
Main Authors: Altstiel, Tom (Author), Grow, Jean (Author)
Format: Book
Language: English
Published: Los Angeles : SAGE, c2013
Edition: 3rd ed.
Subjects:
reklama a propagace
reklamní strategie
advertising
advertising strategy
příručky
učebnice
handbooks, manuals, etc
textbooks
ISBN: 9781452203638
Physical Description: xxii, 420 s. : il. ; 28 cm

Cover

Table of contents

LEADER 02413cam a2200433 a 4500
001 71254
003 CZ ZlUTB
005 20240829153115.0
007 ta
008 120719s2013 xxua e p 001 0 eng
020 |a 9781452203638  |q (brož.) 
040 |a DLC  |b cze  |c DLC  |d DLC  |d ZLD002 
072 7 |a 659  |x Reklama. Public relations. Média  |2 Konspekt  |9 4 
072 7 |a 37.016  |x Učební osnovy. Vyučovací předměty. Učebnice  |2 Konspekt  |9 22 
080 |a 659.1  |2 MRF 
080 |a 659.113  |2 MRF 
080 |a (035)  |2 MRF 
080 |a (075)  |2 MRF 
100 1 |a Altstiel, Tom  |7 utb2011623979  |4 aut 
245 1 0 |a Advertising creative :  |b strategy, copy, design /  |c Tom Altstiel, Jean Grow 
250 |a 3rd ed. 
260 |a Los Angeles :  |b SAGE,  |c c2013 
300 |a xxii, 420 s. :  |b il. ;  |c 28 cm 
500 |a Terminologické slovníky 
504 |a Obsahuje bibliografi a rejstřík 
505 0 |a Copy, design, and creativity : the nature of our business -- Strategy and branding : putting a face on a product -- Legal and ethical issues : doing the right thing -- Issues : the times they are a-changin? -- International advertising : it's a global marketplace -- Concepting : what's the big idea? -- Design : worth a thousand words -- Campaigns : synergy and integration -- Headlines and taglines : first get their attention -- Body copy : writing for readers -- Print : writing for reading -- Radio and television : interruptions that sell -- Digital : second screen, third screen and beyond -- Social marketing : creating communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of the box -- Business-to-business : selling along the supply chain -- Survival guide : landing your first job and thriving 
650 0 7 |a reklama a propagace  |7 ph116035  |2 czenas 
650 0 7 |a reklamní strategie  |7 ph229515  |2 czenas 
650 0 9 |a advertising  |2 eczenas 
650 0 9 |a advertising strategy  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 7 |a učebnice  |7 fd133770  |2 czenas 
655 9 |a handbooks, manuals, etc  |2 eczenas 
655 9 |a textbooks  |2 eczenas 
700 1 |a Grow, Jean  |7 utb2011623981  |4 aut 
910 |a ZLD002 
992 |a BK  |b SK  |d 4 
999 |c 71254  |d 71254 
952 |0 0  |1 0  |4 0  |6 659ALTSTIELT  |7 0  |8 BOOK  |9 127978  |a UTBZL  |b UTBZL  |c 006  |d 2014-05-19  |l 5  |m 3  |o 659/ALTSTIEL,T.  |p 420010153178  |r 2021-03-01  |s 2020-09-30  |v 2235.00  |w 2019-08-26  |x N:nákup;  |x 20100531  |y 04 

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