Advertising creative : strategy, copy, design

• Main Authors: Altstiel, Tom (Author), Grow, Jean (Author)
• Format: Book
• Language: English
• Published: Los Angeles : SAGE, c2013
• Edition: 3rd ed.
• Subjects: reklama a propagace; reklamní strategie; advertising; advertising strategy; příručky; učebnice; handbooks, manuals, etc; textbooks
• ISBN: 9781452203638
• Physical Description: xxii, 420 s. : il. ; 28 cm
• Item Description: Terminologické slovníky