Innovation management and new product development

• Main Author: Trott, Paul (Author)
• Format: Book
• Language: English
• Published: Harlow : Prentice Hall : Financial Times, 2012
• Edition: 5th ed.
• Subjects: management inovací; inovace; technologický rozvoj; produktový management; výrobky; podnikový management; innovation management; innovations; technological development; product management; commercial products; industrial management; monografie; monographs
• ISBN: 9780273736561
• Physical Description: xxviii, 620 s. : il. ; 25 cm