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|a The new rules of marketing & PR :
|b how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
|c David Meerman Scott
|
| 246 |
3 |
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|a The new rules of marketing and PR
|
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|a 4th ed., compl. rev. and updated
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|a Hoboken, New Jersey :
|b John Wiley & Sons,
|c c2013
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| 300 |
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|a xxiii, 439 s. :
|b il. ;
|c 23 cm
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|a Obsahuje bibliografické odkazy a rejstřík
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|a internetový marketing
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|a public relations
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|a Internet marketing
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| 650 |
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|a public relations
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|a Internet advertising
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|a Internet communication
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|a Internet social networks
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| 655 |
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|a příručky
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|i Online verze:
|a Scott, David Meerman.
|t New rules of marketing & PR
|b 4th edition.
|d Hoboken, New Jersey : John Wiley & Sons, Inc., 2013
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