The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

• Main Author: Scott, David Meerman (Author)
• Format: Book
• Language: English
• Published: Hoboken, New Jersey : John Wiley & Sons, c2013
• Edition: 4th ed., compl. rev. and updated
• Subjects: internetový marketing; public relations; internetová reklama; internetová komunikace; internetové sociální sítě; Internet marketing; Internet advertising; Internet communication; Internet social networks; příručky; handbooks, manuals, etc
• ISBN: 9781118488768
• Physical Description: xxiii, 439 s. : il. ; 23 cm