The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

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Bibliographic Details
Main Author: Scott, David Meerman (Author)
Format: Book
Language: English
Published: Hoboken, New Jersey : John Wiley & Sons, c2013
Edition: 4th ed., compl. rev. and updated
ISBN: 9781118488768
Physical Description: xxiii, 439 s. : il. ; 23 cm


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ISBN: 9781118488768