MM4

• Main Author: Iacobucci, Dawn (Author)
• Format: Book
• Language: English
• Published: Mason, OH : South-Western Cengage Learning, c2013
• Subjects: marketingový management; marketing management; učebnice; textbooks
• ISBN: 9781133629382 1-133-62938-5; 978-1-133-37240-0 1-133-37240-6
• Physical Description: xi, 244 s., [16] s. příl. : il. ; 28 cm
• Item Description: V příloze Student reference card