Marketing fashion : a global perspective

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Bibliographic Details
Main Authors: Rath, Patricia Mink, 1930- (Author), Petrizzi, Richard (Author), Gill, Penny (Author)
Format: Book
Language: English
Published: New York : Fairchild Books, c2012
Subjects:
móda
marketing
obchod
fashion
commerce
případové studie
case studies
ISBN: 9781609010782
Physical Description: xxi, 504 s. : barev. il. ; 26 cm

Cover

Table of contents

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020 |a 9781609010782  |q (brož.) 
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072 7 |a 339  |x Obchod  |2 Konspekt  |9 4 
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080 |a 658.8  |2 MRF 
080 |a 339  |2 MRF 
080 |a (078.7)  |2 MRF 
100 1 |a Rath, Patricia Mink,  |d 1930-  |7 utb2014815034  |4 aut 
245 1 0 |a Marketing fashion :  |b a global perspective /  |c Patricia Mink Rath, Richard Petrizzi, Penny Gill 
260 |a New York :  |b Fairchild Books,  |c c2012 
300 |a xxi, 504 s. :  |b barev. il. ;  |c 26 cm 
500 |a Terminologický slovník 
504 |a Obsahuje bibliografii (s. 480-481) a rejstřík 
505 0 |a Pt 1. Defining fashion marketing and how it works. Developing and maintaining profitable customer relationships ; Participating in the global fashion marketplace ; Understanding fashion consumer and business buyer behavior -- Pt. 2. Building a fashion marketing strategy. Creating a company marketing strategy ; Obtaining and using fashion marketing information ; Creating the right relationships with fashion customers -- Pt. 3. Focusing marketing mix elements on the fashion consumer. Branding strategies for fashion goods and services ; Developing new fashion products and monitoring their life cycles ; Pricing : identifying and promoting customer value ; Fashion marketing channels and supply chain management ; Fashion wholesaling and retailing -- Pt. 4. Communicating fashion's value through promotion. Promoting fashion goods and services ; Promoting fashion through personal setting and direct marketing ; Fashion advertising, sales promotion, and public relations 
650 0 7 |a móda  |7 ph123136  |2 czenas 
650 0 7 |a marketing  |7 ph115227  |2 czenas 
650 0 7 |a obchod  |7 ph115513  |2 czenas 
650 0 9 |a fashion  |2 eczenas 
650 0 9 |a marketing  |2 eczenas 
650 0 9 |a commerce  |2 eczenas 
655 7 |a případové studie  |7 fd133208  |2 czenas 
655 9 |a case studies  |2 eczenas 
700 1 |a Petrizzi, Richard  |7 utb2014815044  |4 aut 
700 1 |a Gill, Penny  |7 utb2014815050  |4 aut 
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992 |a BK  |b SK  |d 1 
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