Fashion marketing : theory, principles & practice

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Bibliographic Details
Main Author Bickle, Marianne C. (Author)
Format Book
LanguageEnglish
Published New York : Fairchild Books, c2011
Subjects
marketing
móda
reklamní strategie
fashion
advertising strategy
marketing módy
učebnice
textbooks
ISBN9781563677380
Physical Descriptionxxii, 330 s. : il. ; 23 cm

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More Information
Item Description:Terminologický slovník
Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9781563677380
Physical Description:xxii, 330 s. : il. ; 23 cm

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