Fashion marketing : theory, principles & practice

• Main Author: Bickle, Marianne C. (Author)
• Format: Book
• Language: English
• Published: New York : Fairchild Books, c2011
• Subjects: marketing; móda; reklamní strategie; fashion; advertising strategy; marketing módy; učebnice; textbooks
• ISBN: 9781563677380
• Physical Description: xxii, 330 s. : il. ; 23 cm
• Item Description: Terminologický slovník