New policy challenges for European multinationals

• Other Authors: Tulder, Rob van., Verbeke, Alain., Voinea, Liviu.
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2012.
• Series: Progress in international business research ; v. 7.
• Subjects: International business enterprises > Europe.; Business planning > Europe.; International business enterprises > Law and legislation > Europe.; elektronické knihy; electronic books
• ISBN: 9781781900215
• Physical Description: 1 online zdroj (xv, 467 p.) : ill.
• ISSN: 1745-8862
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

This volume takes stock of the latest international business research on the relationship between European multinational enterprises (MNEs) and their policy environment. The volume brings together a variety of scholarly contributions from an European perspective. European MNEs were amongst the earliest to internationalize and many now command globally dispersed operations. European MNEs pioneered the multi-centric organizational form, which can be interpreted in part as an effort to address the policy challenges facing these firms in environments fraught with natural and government-imposed market imperfections. The volume covers four dimensions of MNE corporate strategy in the face of complex policy environments: 1. Corporate strategic responses to national policy institutions 2. Pro-active institution-oriented strategies 3. Dynamics of international business-government relations; 4. Corporate strategies in turbulent times.