Business, society and politics multinationals in emerging markets

• Other Authors: Elg, Ulf., Hadjikhani, Amjad., Ghauri, Pervez N., 1948-
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2012.
• Series: International business and management series ; v. 28.
• Subjects: International business enterprises > Developing countries > Management.; International business enterprises > Political aspects > Developing countries.; International business enterprises > Social aspects > Developing countries.; elektronické knihy; electronic books
• ISBN: 9781780529912
• Physical Description: 1 online zdroj (xxix, 340 p.) : ill.
• ISSN: 1876-066X
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.