Toward a better understanding of the role of value in markets and marketing special issue
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-d...
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| Other Authors | , |
|---|---|
| Format | eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald,
2012.
|
| Series | Review of marketing research,
v. 9 |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781780529134 |
| ISSN | 1548-6435 ; |
| Physical Description | 1 online zdroj (xv, 252 p.) : ill. |
Cover
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| 245 | 0 | 0 | |a Toward a better understanding of the role of value in markets and marketing |h [elektronický zdroj] : |b special issue / |c edited by Stephen L. Vargo, Robert F. Lusch. |
| 260 | |a Bingley, U.K. : |b Emerald, |c 2012. | ||
| 300 | |a 1 online zdroj (xv, 252 p.) : |b ill. | ||
| 490 | 0 | |a Review of marketing research, |x 1548-6435 ; |v v. 9 | |
| 505 | 0 | |a Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skêalâen, Bêard Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith. | |
| 520 | |a In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume. | ||
| 504 | |a Obsahuje bibliografie | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
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| 650 | 4 | |a Value. | |
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| 700 | 1 | |a Vargo, Stephen L., |d 1945- | |
| 700 | 1 | |a Lusch, Robert F. | |
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