rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Designing winning products
  name:
    name part: Woodside, Arch G.
  name:
    name part: Liukko, Timo.
  name:
    name part: Lehtonen, Ari.
  type of resource: text
  genre: bibliography
  genre: elektronické knihy
  genre: electronic books
  origin info:
    place:
      place term: xxu
    place:
      place term: New York
    publisher: JAI
    date issued: 2000
    edition: 1st ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: elektronický zdroj
    form: remote
    extent: 1 online zdroj (xiii, 306 p.) : ill.
  abstract: Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product innovation literature; the objective of these chapters is to increase marketing and product managers' technical skills for testing customer acceptance of alternative new product/service designs. Detailed examples of applying these skills are described in seven later chapters - these chapters describe how to apply conjoint analysis and choice experiments with B-to-B customers in specific European and North American markets. A chapter is devoted to describing how superior new products sometimes fail to attract known customers - the nitty-gritty nuances behind the innovator's dilemma. More than 50 diagrams, tables and figures support the text; the chapter discussions and end-of-chapter references include more than 300 complete citations to additional sources.
  table of contents: Preface / Arch G. Woodside -- Designing winning products based on how customers think and buy / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Modeling customer preferences for alternative product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Uses and usefulness of testing customer acceptance of product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- How business-to-business buyers frame problems and the influence of Value-Added Customers Services (VACS) on supplier choice / Elizabeth J. Wilson, Robert C. McMurrian, Arch G. Woodside -- Testing acceptance of new product designs among customers at different operating levels in client firms / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Designing new products for person-situation customer segments / Arch G. Woodside -- Testing industrial customer acceptance of new control-display panel designs in Asian, Australian and European markets / Ari Lehtonen, Timo Liukko, Arch G. Woodside -- Testing a theory of manufacturers' acceptance of competing subcontractor price-quality-service designs / Timo Liukko, Ari Lehtonen, Arch G. Woodside -- Testing customer acceptance and the subsequent design of new, flexible manufacturing systems (robots) / Ari Lehtonen, Timo Liukko, A.G. Woodside -- Automatic cognitive processing and choice of suppliers by business-to-business customers / Arch G. Woodside, Robert C. McMurrian -- When superior new products are rejected / Arch G. Woodside -- Concluding observations on designing winning products by using strategies for testing customer acceptance / A.G. Woodside, Timo Liukko, Ari Lehtonen.
  note: edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
  note: Includes bibliographical references.
  note: Obsahuje bibliografie
  subject:
    topic: New products
    topic: Management
  subject:
    topic: Product management
  subject:
    topic: Industrial design
  classification: 339.1
  related item:
    title info:
      title: Designing winning products
    origin info:
      publisher: New York : JAI, 2000
      edition: 1st ed.
    identifier: (DLC) 00056015
    identifier: (OCoLC)44461958
  related item:
    title info:
      title: Advances in business marketing and purchasing ; v. 10
  identifier: 9781849500609
  identifier: 1849500606
  identifier: 0762306823
  identifier: 9780762306824
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
  record info:
    record content source: ZJC
    record creation date: 100708
    record change date: 20251006165725.0
    record identifier: 70534
    language of cataloging:
      language term: cze