Research in consumer behaviour. Vol. 12

This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest. These topics include organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perc...

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Bibliographic Details
Other Authors Belk, Russell W.
Format eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2010.
SeriesResearch in consumer behavior.
Subjects
Consumer behavior.
elektronické knihy
electronic books
Online AccessFull text
ISBN9780857244444
ISSN0885-2111
Physical Description1 online zdroj (x, 329 p.) : ill.

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Table of Contents:
  • Consumer attitudes toward organic foods : an exploration of U.S. market segments / Julie V. Stanton, Deirdre T. Guion
  • Shopping matters : Taiwanese young tourists' consumer culture in England / Joyce Hsiu-yen Yeh
  • Cue congruency and product involvement effects on generation Y attitudes / Timothy Heinze
  • Country-of-manufacture labeling effect on product quality evaluations : a model incorporating consumers' attention / Pingjun Jiang
  • Socialization of adult and young consumers into materialism : the roles of media and church in Peru / Sandra K. Smith Speck
  • Motivation for luxury consumption : evidence from a metropolitan city in China / Ying Wang, Shaojing Sun, Yiping Song
  • Consuming cool : behind the unemotional mask / Russell Belk, Kelly Tian, Heli Paavola
  • The strategic use of brand biographies / Jill Avery, Neeru Paharia, Anat Keinan, and Juliet B. Schor
  • Authentic brand narratives : co-constructed Mediterraneaness for l'Occitane brand / Luca M. Visconti
  • Consuming authentic neighbourhood : an autoethnography of experiencing a neighbourhood's new beginnings and origins within its servicescapes / Michelle Hall
  • Better understanding self constitution in daily contingencies : an investigation of the materiality of consumption experiences in online discussion forums / Alexandre Schwob and Kristine de Valck
  • 'Pixelize me!' : digital storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs / Gacoucha Kretz and Kristine de Valck.

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