Review of marketing research. Vol. 2
"'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians."
Saved in:
| Other Authors | |
|---|---|
| Format | eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald,
2005.
|
| Series | Review of marketing research,
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9780857247247 |
| ISSN | 1548-6435 |
| Physical Description | 1 online zdroj (xi, 240 p.) : ill. |
Cover
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| 245 | 0 | 0 | |a Review of marketing research. |n Vol. 2 |h [elektronický zdroj] / |c edited by Naresh K. Malhotra. |
| 260 | |a Bingley, U.K. : |b Emerald, |c 2005. | ||
| 300 | |a 1 online zdroj (xi, 240 p.) : |b ill. | ||
| 490 | 0 | |a Review of marketing research, |x 1548-6435 | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a Review of marketing research : some reflections / Naresh K. Malhotra -- Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park -- Consumer use of the Internet in search for automobiles : literature review, a conceptual framework, and an empirical investigation / Naresh K. Malhotra -- Categorization : a review and an empirical investigation of the evaluation formation process / Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations : a propositional inventory / A. Parasuraman -- The metrics imperative : making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing : this is not your adviser's OLS model / Adam Duhachek. | |
| 520 | |a "'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians." | ||
| 504 | |a Obsahuje bibliografie | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
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| 700 | 1 | |a Malhotra, Naresh K. | |
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