International marketing

The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in I...

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Bibliographic Details
Other Authors: Zou, Shaoming., Fu, Huifen.
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald, 2011.
Series: Advances in international marketing ; v. 21.
Subjects:
Export marketing.
elektronické knihy
electronic books
ISBN: 9780857244482
Physical Description: 1 online zdroj (xiv, 307 p.) : ill.

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Table of contents

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245 0 0 |a International marketing  |h [elektronický zdroj] /  |c edited by Shaoming Zou, Huifen Fu. 
260 |a Bingley, U.K. :  |b Emerald,  |c 2011. 
300 |a 1 online zdroj (xiv, 307 p.) :  |b ill. 
490 1 |a Advances in international marketing,  |x 1474-7979 ;  |v v. 21 
505 0 |a International marketing and emerging markets : an introduction to the AIM volume 21 / Shaoming Zou, Huifen Fu -- Awakening dragons : an exploration of the internationalisation of Chinese SMEs from the electronics sector / Sharon Loane, Jim Bell -- Innovation platforms for emerging consumers : spinning the wheel of retailing in Latin America / Guillermo D'Andrea, Luciana Silvestri, Leticia Costa, Fernando Fernandes, Fabio Fossen -- Fuelling India's retail boom : what should be the right policy? / Arpita Mukherjee -- Fashion retailing in China : an examination of its development and issues / Priscilla Y.L. Chan -- Advertising appeals strategy : moderating effect on the relationship between innovation and customer equity drivers in China / Hao Zhang, Eunju Ko, Charles R. Taylor -- The impact of brand credibility and brand personality on purchase intention : an empirical study in China / Xuehua Wang, Zhilin Yang -- Hallmarks in the development of marketing : Chinese managers' market orientation and ability to deliver service quality / Dennis A. Pitta, Darlene B. Smith -- Examining the determinants of interfunctional coordination and export performance : an investigation of Brazilian exporters / Carlos M. P. Sousa, Jorge Lengler -- Differences between high- and low-performing exporting firms in a developing country / Khutula Sibanda, Ronel Erwee, Eric Ng -- Predicting and explaining complaint intention and behaviour of Malaysian consumers : an application of the planned behaviour theory / Wenjie Zhao, Md. Nor Othman -- A comparative study of location choice for overseas R&D investment of TNCs : an empirical study of the United States and Japan based on panel data / Yonggui Wang, Shenghui An, Peng Luo -- Cross-cultural communication : East vs. West / Yaolung James Hsieh. 
520 |a The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and MNCs international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research. 
504 |a Obsahuje bibliografie 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
650 4 |a Export marketing. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Zou, Shaoming. 
700 1 |a Fu, Huifen. 
776 1 |z 9780857244475 
830 0 |a Advances in international marketing ;  |v v. 21. 
856 4 0 |u https://proxy.k.utb.cz/login?url=http://www.emeraldinsight.com/1474-7979/21  |y Plný text 
992 |a BK  |c EBOOK-TN  |c BME 
999 |c 70316  |d 70316 
993 |x NEPOSILAT  |y EIZ 

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