Review of marketing research. Vol. 3

"The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publis...

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Bibliographic Details
Other Authors: Malhotra, Naresh K.
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald, 2007.
Series: Review of marketing research,
Subjects:
Marketing research.
elektronické knihy
electronic books
ISBN: 9780857247254
Physical Description: 1 online zdroj (vi, 208 p.) : ill.

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Table of contents

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245 0 0 |a Review of marketing research.  |n Vol. 3  |h [elektronický zdroj] /  |c edited by Naresh K. Malhotra. 
260 |a Bingley, U.K. :  |b Emerald,  |c 2007. 
300 |a 1 online zdroj (vi, 208 p.) :  |b ill. 
490 0 |a Review of marketing research,  |x 1548-6435 
505 0 |a Review of marketing research : a look ahead / Naresh K. Malhotra -- Managing customer relationships / Crina O. Tarasi -- A critical review of marketing research on diffusion of new products / Gerard J. Tellis -- On the distinction between cultural and cross-cultural psychological approaches and its significance for consumer psychology / Michael J. Houston -- Consumer responses to price and its contextual information cues : a synthesis of past research, a conceptual framework, and avenues for further research / Larry D. Compeau -- Store brands : from back to the future / Jagmohan S. Raju -- Language, thought, and consumer research / Robert A. Peterson -- You ought to be in pictures : envisioning marketing research / Russell W. Belk. 
520 |a "The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual 'RMR' volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series." 
504 |a Obsahuje bibliografie 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
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700 1 |a Malhotra, Naresh K. 
776 1 |z 9780765613066 
856 4 0 |u https://proxy.k.utb.cz/login?url=http://www.emeraldinsight.com/1548-6435/3  |y Plný text 
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