International marketing research opportunities and challenges in the 21st century

This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some autho...

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Bibliographic Details
Other Authors: Rialp, Alex., Rialp, Josep.
Format: eBook
Language: English
Published: Amsterdam ; Oxford : Elsevier JAI, 2007.
Series: Advances in international marketing ; v. 17.
Subjects:
Export marketing > Congresses.
Internet marketing > Congresses.
elektronické knihy
electronic books
ISBN: 9781849504584
184950458X
0762313692
Physical Description: 1 online zdroj (xv, 426 p.) : ill.

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Table of contents

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020 |a 9781849504584  |q (ebook) 
020 |a 184950458X  |q (ebook) 
020 |z 0762313692  |q (hbk.) 
040 |a MERUC  |c MERUC  |b cze  |d ZLD002 
080 |a 339.5 
245 0 0 |a International marketing research  |h [elektronický zdroj] :  |b opportunities and challenges in the 21st century /  |c guest edited by Alex Rialp and Josep Rialp. 
260 |a Amsterdam ;  |a Oxford :  |b Elsevier JAI,  |c 2007. 
300 |a 1 online zdroj (xv, 426 p.) :  |b ill. 
490 1 |a Advances in international marketing,  |x 1474-7979 ;  |v v. 17 
504 |a Includes bibliographical references. 
505 0 |a Preface / S. Tamer Cavusgil -- International marketing research: opportunities and challenges in the 21st Century / Alex Rialp, Josep Rialp -- Different types of exporting SMEs: similarities and differences in export performance / Jorma Larimo -- Niche strategy and export performance / Antonella Zucchella, Giada Palamara -- Factors affecting the timing of the export development process in Spanish manufacturing firms / Aristides Olivares-Mesa, Sonia Suarez-Ortega -- The role of market and learning orientations in relationship quality: evidence from Vietnamese exporters and their foreign importers / Trang T.M. Nguyen, Nigel J. Barrett, Tho D. Nguyen -- The internationalisation of biotech SMEs: a comparative analysis of UK and US firms / Calin Gurau, Ashok Ranchhod -- Mode of entry in service firms: strategic variables and characteristics of services influencing the internationalization process / Esther Sánchez Peinado, José Pla Barber ---Managing international market entry strategy: the case of retailing firms / Kannika Leelapanyalert, Pervez Ghauri -- Extending and comparing Cavusgil's overall market opportunity indexes / Michael R. Mullen, Shirley Ye Sheng -- City-of-origin effects in the German beer market: transferring an international construct to a local context / Patrick Lentz, Hartmut H. Holzmüller, Eric Schirrmann -- How do business groups function and evolve in emerging markets? the case of Turkish business groups / Attila Yaprak, Bahattin Karademir, Richard N. Osborn -- Small manufacturing firms' involvement in international e-business activities / Per Servais, Tage Koed Madsen, Erik S. Rasmussen -- Are internet firms global? / Stephen Chen -- How do the internet and internationalization affect the buying center? / Catherine N. Axinn, Dawn R. Deeter-Schmelz, Brian T. Straley, Ernest J. Zavoral ---Internet-based knowledge internalization and firm internationalization in transition markets / Tho D. Nguyen, Nigel J. Barrett -- How advanced are websites of SME exporters? an investigation into drivers and inhibitors / Heidi Winklhofer, Kathryn Houghton, Thomas Chesney. 
520 |a This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analysis to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues. 
588 |a Description based on print version record. 
504 |a Obsahuje bibliografie 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
650 4 |a Export marketing  |v Congresses. 
650 4 |a Internet marketing  |v Congresses. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Rialp, Alex. 
700 1 |a Rialp, Josep. 
776 0 8 |i Print version:  |t International marketing research.  |d Amsterdam ; Oxford : Elsevier JAI, 2007  |z 9780762313693  |w (OCoLC)76849952 
830 0 |a Advances in international marketing ;  |v v. 17. 
856 4 0 |u https://proxy.k.utb.cz/login?url=http://www.emeraldinsight.com/1474-7979/17  |y Plný text 
992 |a BK  |c EBOOK-TN  |c BME 
999 |c 70200  |d 70200 

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