New directions in international advertising research

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as...

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Bibliographic Details
Other Authors: Taylor, Charles R., 1961-
Format: eBook
Language: English
Published: Amsterdam ; Boston : JAI, 2002.
Series: Advances in international marketing ; v. 12.
Subjects:
Advertising > Research.
Advertising > Cross-cultural studies.
Marketing research.
elektronické knihy
electronic books
ISBN: 9781849501675
184950167X
9780762309504
0762309504
Physical Description: 1 online zdroj (xi, 280 p.) : ill.

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Description
Summary: This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.
Bibliography: Includes bibliographical references.
Obsahuje bibliografie
ISBN: 9781849501675
184950167X
9780762309504
0762309504
ISSN: 1474-7979 ;
Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

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