Research on international service marketing a state of the art

A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three...

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Bibliographic Details
Other Authors: Pauwels, Pieter., Ruyter, Ko de.
Format: eBook
Language: English
Published: Amsterdam ; Boston : Elsevier JAI, 2005.
Edition: 1st ed.
Series: Advances in international marketing ; v. 15.
Subjects:
Service industries > Marketing.
Export marketing.
elektronické knihy
electronic books
ISBN: 9781849503310
1849503311
9780762311859
0762311851
Physical Description: 1 online zdroj (ix, 197 p.) : ill.

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Table of contents

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020 |a 9781849503310  |q (ebook) 
020 |a 1849503311  |q (ebook) 
020 |z 9780762311859  |q (hbk.) 
020 |z 0762311851  |q (hbk.) 
040 |a N$T  |c N$T  |b cze  |d ZLD002 
080 |a 339.5 
245 0 0 |a Research on international service marketing  |h [elektronický zdroj] :  |b a state of the art /  |c guest edited by Pieter Pauwels and Ko de Ruyter. 
250 |a 1st ed. 
260 |a Amsterdam ;  |a Boston :  |b Elsevier JAI,  |c 2005. 
300 |a 1 online zdroj (ix, 197 p.) :  |b ill. 
490 1 |a Advances in international marketing,  |x 1474-7979 ;  |v v. 15 
500 |a State of the art report. 
504 |a Includes bibliographical references and index. 
505 0 |a Preface / S. Tamer Cavusgil -- Research on international service marketing: enrichment and challenges / Pieter Pauwels, Ko de Ruyter -- Managing service relationships in a global economy: exploring the impact of national culture on the relevance of customer relational benefits for gaining loyal customers / Thorsten Hennig-Thurau, Kevin P. Gwinner, Dwayne D. Gremler, Michael Paul -- A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach / Gaby Odekerken-Schröder, Kristof De Wulf, Kristy E. Reynolds --The role of socially desirable responding in international services research / Marcel van Birgelen, Ko de Ruyter, Martin Wetzels -- The internationalization process of service providers: a literature review / Tinne Lommelen, Paul Matthyssens -- Entry mode choice in service firms: a review of contemporary research / Aileen Kennedy -- Marketing industrial project-related services internationally: a multi-lingual literature review / Maria Anne Skaates, Bernard Cova -- International consulting providers and multilateral institutions: networks and internationalization / Catherine Welch. 
520 |a A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents. 
588 |a Description based on print version record. 
504 |a Obsahuje bibliografie 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
650 4 |a Service industries  |x Marketing. 
650 4 |a Export marketing. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Pauwels, Pieter. 
700 1 |a Ruyter, Ko de. 
776 0 8 |i Print version:  |t Research on international service marketing.  |b 1st ed.  |d Amsterdam ; Boston : Elsevier JAI, 2005  |z 0762311851  |w (OCoLC)60561749 
830 0 |a Advances in international marketing ;  |v v. 15. 
856 4 0 |u https://proxy.k.utb.cz/login?url=http://www.emeraldinsight.com/1474-7979/15  |y Plný text 
992 |a BK  |c EBOOK-TN  |c BME 
999 |c 70158  |d 70158 
993 |x NEPOSILAT  |y EIZ 

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