Research on international service marketing a state of the art

A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three...

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Bibliographic Details
Other Authors: Pauwels, Pieter., Ruyter, Ko de.
Format: eBook
Language: English
Published: Amsterdam ; Boston : Elsevier JAI, 2005.
Edition: 1st ed.
Series: Advances in international marketing ; v. 15.
Subjects:
Service industries > Marketing.
Export marketing.
elektronické knihy
electronic books
ISBN: 9781849503310
1849503311
9780762311859
0762311851
Physical Description: 1 online zdroj (ix, 197 p.) : ill.

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Summary: A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents.
Item Description: State of the art report.
Bibliography: Includes bibliographical references and index.
Obsahuje bibliografie
ISBN: 9781849503310
1849503311
9780762311859
0762311851
ISSN: 1474-7979 ;
Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

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