Astute competition the economics of strategic diversity

This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities,...

Full description

Saved in:
Bibliographic Details
Other Authors: Johnson, Peter, 1956-
Format: eBook
Language: English
Published: Boston : Elsevier B. V., 2006.
Series: Technology, innovation, entrepreneurship, and competitive strategy series ; v. 11.
Subjects:
Strategic planning.
Business planning.
Competition > Management.
elektronické knihy
electronic books
ISBN: 008045321X
9781849508186
Physical Description: 1 online zdroj (xx, 226 p.).

Cover

Table of contents

LEADER 03024cam a2200421 a 4500
001 70146
003 CZ ZlUTB
005 20240911210259.0
006 m d
007 cr un
008 101115s2006 xxu s 001 0 eng
010 |a 2006050293 
020 |z 008045321X  |q (alk. paper) 
020 |a 9781849508186  |q (ebook) 
040 |a UtOrBLW  |c UtOrBLW  |b cze  |d ZLD002 
080 |a 338.6 
245 0 0 |a Astute competition  |h [elektronický zdroj] :  |b the economics of strategic diversity /  |c edited by Peter Johnson. 
260 |a Boston :  |b Elsevier B. V.,  |c 2006. 
300 |a 1 online zdroj (xx, 226 p.). 
490 1 |a Techology, innovation, entrepreneurship, and competitive strategy,  |x 1479-067X ;  |v v. 11 
500 |a Includes index. 
505 0 |a The economics of strategic diversity / Peter Johnson -- Business models / Peter Johnson -- Routes to competitive advantage / Peter Johnson -- Economic rents / Peter Johnson -- The return on resources / Peter Johnson -- Business development / Peter Johnson -- Corporate strategy : purpose / Peter Johnson -- Corporate strategy : techniques / Peter Johnson -- Start-up strategy / Peter Johnson -- Summary, Observations and conclusion / Peter Johnson. 
520 |a This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporary economics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly. The first half of the book expands the conceptual underpinnings of the economics of diversity (ecosystems, business models, advantage, rents and valuation of resources); the second half demonstrates how these methods can be practically applied through tools and techniques to deal with questions of business development, corporate strategy, mergers and acquisitions, and start-ups. 
588 |a Description based on print version record. 
504 |a Obsahuje bibliografie 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
650 4 |a Strategic planning. 
650 4 |a Business planning. 
650 4 |a Competition  |x Management. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Johnson, Peter,  |d 1956- 
776 1 |z 9780080453217 
830 0 |a Technology, innovation, entrepreneurship, and competitive strategy series ;  |v v. 11. 
856 4 0 |u https://proxy.k.utb.cz/login?url=http://www.emeraldinsight.com/1479-067X/11  |y Plný text 
992 |a BK  |c EBOOK-TN  |c BME 
999 |c 70146  |d 70146 
993 |x NEPOSILAT  |y EIZ 

Similar Items