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|a Bárta, Luboš,
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|a Public relations & marketingová komunikace v obchodu s vínem :
|b budování dobré pověsti firmy : B smart in wine PR /
|c Luboš Bárta
|
| 246 |
3 |
3 |
|a Public relations a marketingová komunikace v obchodu s vínem
|
| 246 |
3 |
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|a Marketingová komunikace v obchodu s vínem
|
| 250 |
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|a 1. vyd.
|
| 260 |
|
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|a Praha :
|b Radix ;
|a Business Institut,
|c 2013
|
| 300 |
|
|
|a 463 s. :
|b il. ;
|c 25 cm
|
| 500 |
|
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|a Terminologický slovník
|
| 504 |
|
|
|a Obsahuje bibliografické odkazy, bibliografii a rejstřík
|
| 520 |
9 |
|
|a Rady, jak realizovat public relations. Příručka pro obchodníky s vínem.
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|a Anglické a francouzské resumé
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| 650 |
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|a public relations
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| 650 |
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9 |
|a communication in marketing
|2 eczenas
|
| 650 |
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|a wine trade
|2 eczenas
|
| 655 |
|
7 |
|a případové studie
|7 fd133208
|2 czenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
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9 |
|a case studies
|2 eczenas
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| 655 |
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|a monographs
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