rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Bold brand
    sub title: the new rules for differentiating, branding, and marketing your professional service firm
  name:
    name part: Miles, Josh
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: handbook
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xxu
    place:
      place term: Cleveland, Ohio
    publisher: Content Marketing Institute
    date issued: c2012
    date issued: 2012
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 265 s. : il. ; 23 cm
  note: Josh Miles ; foreword by Mark Zweig
  note: Obsahuje bibliografii
  subject:
    topic: řízení značky
  subject:
    topic: marketingový management
  subject:
    topic: brand management
  subject:
    topic: marketing management
  classification: 005:658.626
  classification: 658.8:005
  classification: (035)
  identifier: 9780983330745
  record info:
    record content source: ZLD002
    record creation date: 140324
    record change date: 20240829152917.0
    record identifier: 69934
    language of cataloging:
      language term: cze