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01438nam a2200349 a 4500 |
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CZ ZlUTB |
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20240829152917.0 |
007 |
ta |
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140324s2012 xxua f 000 0 eng d |
020 |
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|a 9780983330745
|q (brož.)
|
040 |
|
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|a ZLD002
|b cze
|
072 |
|
7 |
|a 005
|x Management. Řízení
|2 Konspekt
|9 4
|
080 |
|
|
|a 005:658.626
|2 MRF
|
080 |
|
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|a 658.8:005
|2 MRF
|
080 |
|
|
|a (035)
|2 MRF
|
100 |
1 |
|
|a Miles, Josh
|7 utb2014813272
|4 aut
|
245 |
1 |
0 |
|a Bold brand :
|b the new rules for differentiating, branding, and marketing your professional service firm /
|c Josh Miles ; foreword by Mark Zweig
|
260 |
|
|
|a Cleveland, Ohio :
|b Content Marketing Institute,
|c c2012
|
300 |
|
|
|a 265 s. :
|b il. ;
|c 23 cm
|
504 |
|
|
|a Obsahuje bibliografii
|
650 |
0 |
7 |
|a řízení značky
|7 ph205089
|2 czenas
|
650 |
0 |
7 |
|a marketingový management
|7 ph115229
|2 czenas
|
650 |
0 |
9 |
|a brand management
|2 eczenas
|
650 |
0 |
9 |
|a marketing management
|2 eczenas
|
655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
655 |
|
9 |
|a handbooks, manuals, etc
|2 eczenas
|
910 |
|
|
|a ZLD002
|
992 |
|
|
|a BK
|b SK
|d 1
|
999 |
|
|
|c 69934
|d 69934
|
952 |
|
|
|0 0
|1 0
|4 0
|6 005MILESJ
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|8 BOOK
|9 127078
|a UTBZL
|b UTBZL
|c 005
|d 2018-10-04
|o 005/MILES,J.
|p 420010176587
|r 2019-08-26
|v 475.00
|w 2019-08-26
|x N:nákup;
|y 01
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952 |
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|0 0
|1 0
|4 0
|6 005MILESJ
|7 0
|8 BOOK
|9 127079
|a UTBZL
|b UTBZL
|c 012
|d 2014-03-24
|l 1
|m 3
|o 005/MILES,J.
|p 420010151451
|q 2027-12-31
|r 2019-08-26
|v 741.00
|w 2019-08-26
|x N:nákup;
|y 08
|