Multicultural perspectives in customer behaviour - Piacentini, Maria G.; Cui, Charles Chi (Routledge, 2012)
"This book is a reproduction of the Journal of marketing management, volume 26, issues 11-12."--Rub tit.s.
Keywords: spotřebitelské chování; interkulturní komunikace; pluralismus (společnost); consumer behavior; intercultural communication; pluralism (society); články; sborníky; journal articles; papers of several authors