Marketing

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Bibliographic Details
Main Authors: Grewal, Dhruv (Author), Levy, Michael, 1950- (Author)
Format: Book
Language: English
Published: New York : McGraw-Hill/Irwin, c2014
Edition: 4th ed.
Subjects:
marketing
učebnice
textbooks
ISBN: 9780078029004 0-07-802900-7
Physical Description: 1 sv. (různé stránkování) : il. ; 29 cm

Cover

Table of contents

LEADER 02316cam a2200361 a 4500
001 69902
003 CZ ZlUTB
005 20240829152911.0
007 ta
008 121126s2014 xxua e p 001 0 eng
020 |a 9780078029004  |q (váz.)  |z 0-07-802900-7 
040 |a DLC  |b cze  |c DLC  |d DLC  |d ZLD002 
072 7 |a 658  |x Řízení a správa podniku  |2 Konspekt  |9 4 
072 7 |a 37.016  |x Učební osnovy. Vyučovací předměty. Učebnice  |2 Konspekt  |9 22 
080 |a 658.8  |2 MRF 
080 |a (075)  |2 MRF 
100 1 |a Grewal, Dhruv  |7 utb2014812863  |4 aut 
245 1 0 |a Marketing /  |c Dhruv Grewal, Michael Levy 
250 |a 4th ed. 
260 |a New York :  |b McGraw-Hill/Irwin,  |c c2014 
300 |a 1 sv. (různé stránkování) :  |b il. ;  |c 29 cm 
500 |a Terminologický slovník 
504 |a Obsahuje bibliografické odkazy a rejstříky 
505 0 |a Assessing the marketplace -- Overview of marketing -- Developing marketing strategies and a marketing plan -- Social and mobile marketing -- Marketing ethics -- Analyzing the marketing environment -- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing -- Targeting the marketplace -- Segmentation, targeting, and positioning -- Marketing research -- Value creation -- Product, branding, and packaging decisions -- Developing new products -- Services: the intangible product -- Value capture -- Pricing concepts for establishing value -- Strategic pricing methods -- Value delivery : designing the channel and supply chain -- Supply chain and channel management -- Retailing and multichannel marketing -- Value communication -- Integrated marketing communications -- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary -- Chapter quiz answer key -- Chapter notes -- Credits -- Name index -- Company index -- Subject index 
650 0 7 |a marketing  |7 ph115227  |2 czenas 
650 0 9 |a marketing  |2 eczenas 
655 7 |a učebnice  |7 fd133770  |2 czenas 
655 9 |a textbooks  |2 eczenas 
700 1 |a Levy, Michael,  |d 1950-  |7 utb2014812867  |4 aut 
910 |a ZLD002 
992 |a BK  |b SK 
999 |c 69902  |d 69902 
952 |0 0  |1 0  |4 0  |6 339138GREWALD  |7 0  |8 BOOK  |9 127028  |a UTBUH  |b UTBUH  |c 028  |d 2014-03-21  |o 339.138/GREWAL,D.  |p 420010153200  |r 2019-08-26  |v 5201.00  |w 2019-08-26  |x N:nákup;  |y 01 

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