Making the business case : proposals that succeed for projects that work

• Main Author: Gambles, Ian, 1962- (Author)
• Format: Book
• Language: English
• Published: Farnham, England ; Burlington, VT : Ashgate, c2009
• Subjects: projektový management; podnikatelské projekty; project management; business planning; příručky; handbooks, manuals, etc
• ISBN: 9780566087455
• Physical Description: xi, 183 s. : il. ; 22 cm

Table of Contents:

• Introduction
• Task definition
• From strategy to options
• Benefits
• Costs
• Achievability
• Winning the argument
• Completing a successful business case