Design leadership : securing the strategic value of design

• Main Author: Turner, Raymond, 1946- (Author)
• Format: Book
• Language: English
• Published: Farnham, Surrey ; Burlington, VT : Gower, c2013
• Subjects: průmyslový design > organizace a řízení; management umění; řídící práce; industrial design > organization and management; arts management; leadership; monografie; případové studie; monographs; case studies
• ISBN: 9781409463238; 978-1-4094-6324-5; 978-1-4094-6325-2
• Physical Description: 255 s. : il. ; 26 cm

Table of Contents:

• List of figures and diagrams
• About the author
• Foreword
• Acknowledgements
• Introduction
• How the book works
• Preparing the ground
• The skeptics
• Deliver strategy
• Demonstrate added value
• Build reputation
• Design spend
• Summary of Part One
• The how and what of delivery
• Managing and leading
• Understanding opportunity
• Behavioural style
• Summary of Part Two
• Looking back to look forward
• Challenges for design leaders
• Summary of reflections
• Appendix: Introduction
• References
• Index