Principles of marketing - Kotler, Philip, 1931-; Armstrong, Gary (Pearson, 2014)
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"Pearson international edition"--Zadní s. obálky
"Authorised adaptation from the United States edition, entitled Principles of marketing, 15th edition, by Philip Kotler and Gary Armstrong, published by Pearson Education ©2014"--Rub tit.s.
Terminologický slovník
Keywords: marketing; učebnice; textbooks