Principles of marketing

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Bibliographic Details
Main Authors Kotler, Philip, 1931- (Author), Armstrong, Gary (Author)
Format Book
LanguageEnglish
Published Harlow : Pearson, c2014
Edition15th global ed.
Subjects
marketing
učebnice
textbooks
ISBN9780273786993 0-273-78699-7
Physical Description716 s. : il., portréty ; 28 cm

Cover

More Information
Item Description:"Always learning"
"Pearson international edition"--Zadní s. obálky
"Authorised adaptation from the United States edition, entitled Principles of marketing, 15th edition, by Philip Kotler and Gary Armstrong, published by Pearson Education ©2014"--Rub tit.s.
Terminologický slovník
Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9780273786993 0-273-78699-7
Physical Description:716 s. : il., portréty ; 28 cm

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