Principles of marketing

• Main Authors: Kotler, Philip, 1931- (Author), Armstrong, Gary (Author)
• Format: Book
• Language: English
• Published: Harlow : Pearson, c2014
• Edition: 15th global ed.
• Subjects: marketing; učebnice; textbooks
• ISBN: 9780273786993 0-273-78699-7
• Physical Description: 716 s. : il., portréty ; 28 cm
• Item Description: "Always learning"; "Pearson international edition"--Zadní s. obálky; "Authorised adaptation from the United States edition, entitled Principles of marketing, 15th edition, by Philip Kotler and Gary Armstrong, published by Pearson Education ©2014"--Rub tit.s.; Terminologický slovník