rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Emoce v marketingu
    sub title: jak oslovit srdce zákazníka
  name:
    name part: Vysekalová, Jitka
    name part: 1941-
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: kolektivní monografie
  genre: collective monographs
  origin info:
    place:
      place term: xr
    place:
      place term: Praha
    publisher: Grada
    date issued: 2014
    edition: 1. vyd.
    issuance: monographic
  language:
    language term: cze
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 289 s. : il. (převážně barev.), 1 mapa, portréty ; 25 cm
  target audience: adult
  note: Jitka Vysekalová a kolektiv
  note: Obsahuje bibliografie a bibliografické odkazy
  note: České a anglické resumé
  subject:
    topic: marketing
  subject:
    topic: marketingová komunikace
  subject:
    topic: psychologie reklamy
  subject:
    topic: emoce
  subject:
    topic: marketing
  subject:
    topic: communication in marketing
  subject:
    topic: psychology of advertising
  subject:
    topic: emotions
  classification: 658.8
  classification: 658.8:316.77
  classification: 159.98:659.1
  classification: 159.942
  classification: (048.8:082)
  related item:
    title info:
      title: Expert (Grada)
  identifier: 9788024748436
  record info:
    record content source: BOA001
    record creation date: 140110
    record change date: 20240829152826.0
    record identifier: 69697
    language of cataloging:
      language term: cze