Landing page optimization : the definitive guide to testing and tuning for conversions

• Main Authors: Ash, Tim, 1965- (Author), Page, Rich (Author), Ginty, Maura (Author)
• Format: Book
• Language: English
• Published: Indianapolis, Ind. : John Wiley & Sons, c2012
• Edition: 2nd ed.
• Series: Serious skills
• Subjects: WWW stránky; webová analytika; WWW design; internetový marketing; web pages; web analytics; web design; Internet marketing; příručky; handbooks, manuals, etc
• ISBN: 9780470610121
• Physical Description: xviii, 461 s. : il. ; 24 cm

Table of Contents:

• pt. 1. Understanding landing page optimization
• pt. 2. Finding opportunities for site improvement
• pt. 3. Fixing your site problems
• pt. 4. The mechanics of testing
• pt. 5. Organization and planning