rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Consumer-brand relationships
    sub title: theory and practice
  name:
    name part: Fournier, Susan
    role:
      role term: aut
  name:
    name part: Breazeale, Michael
    name part: 1964-
    role:
      role term: edt
  name:
    name part: Fetscherin, Marc
    role:
      role term: edt
  type of resource: text
  genre: kolektivní monografie
  genre: collective monographs
  origin info:
    place:
      place term: xxk
    place:
      place term: London
    place:
      place term: New York
    publisher: Routledge
    date issued: 2012
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xxvi, 424 s. : il. ; 24 cm
  abstract: "The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area"--Vydavatelská anotace
  note: edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin
  note: Obsahuje bibliografie a rejstříky
  subject:
    topic: řízení vztahů se zákazníky
  subject:
    topic: obchodní značky
  subject:
    topic: řízení značky
  subject:
    topic: marketingový výzkum
  subject:
    topic: customer relationship management
  subject:
    topic: brand name products
  subject:
    topic: brand management
  subject:
    topic: marketing research
  classification: 005.346
  classification: 658.626
  classification: 005:658.626
  classification: 658.8:005.52
  classification: (048.8:082)
  identifier: 9780415783033
  identifier: 978-0-415-78313-2
  identifier: 978-0-203-12879-4
  record info:
    record content source: DLC
    record creation date: 110822
    record change date: 20240829152808.0
    record identifier: 69604
    language of cataloging:
      language term: cze