Understanding children as consumers

• Other Authors: Marshall, David, 1945- (Editor)
• Format: Book
• Language: English
• Published: Los Angeles : Sage, 2010
• Series: Advanced marketing series
• Subjects: spotřebitelské chování; spotřebitelé; děti; consumer behavior; consumers; children; kolektivní monografie; collective monographs
• ISBN: 9781847879264; 978-1-84787-927-1
• Physical Description: xvii, 262 s. : il. ; 25 cm