rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Consumer behavior
  name:
    name part: Schiffman, Leon G.
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Kanuk, Leslie Lazar
    name part: 1929-
    role:
      role term: aut
  name:
    name part: Wisenblit, Joseph
    role:
      role term: aut
  type of resource: text
  genre: programmed text
  genre: učebnice
  genre: textbooks
  origin info:
    place:
      place term: xxu
    place:
      place term: Boston
    publisher: Pearson Prentice Hall
    date issued: c2010
    date issued: 2010
    edition: 10th ed., global ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 592 s. : il. ; 28 cm
  note: Leon G. Schiffman, Leslie Lazar Kanuk in collaboration with Joseph Wisenblit
  note: Terminologický slovník
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: spotřebitelské chování
  subject:
    topic: marketingový výzkum
  subject:
    topic: spotřebitelská poptávka
  subject:
    topic: consumer behavior
  subject:
    topic: marketing research
  subject:
    topic: consumer demand
  classification: 366.1
  classification: 658.8:005.52
  classification: 339.133
  classification: (075)
  identifier: 0-13-700670-5
  identifier: 9780137006700
  record info:
    record content source: ABA006
    record creation date: 101208
    record change date: 20240829152755.0
    record identifier: 69538
    language of cataloging:
      language term: cze