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|a 9780137006700
|q (brož.)
|z 0-13-700670-5
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|x Ochrana spotřebitele. Chování spotřebitele
|2 Konspekt
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|a 37.016
|x Učební osnovy. Vyučovací předměty. Učebnice
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1 |
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|a Schiffman, Leon G.
|7 mzk2004219318
|4 aut
|
| 245 |
1 |
0 |
|a Consumer behavior /
|c Leon G. Schiffman, Leslie Lazar Kanuk in collaboration with Joseph Wisenblit
|
| 250 |
|
|
|a 10th ed., global ed.
|
| 260 |
|
|
|a Boston :
|b Pearson Prentice Hall,
|c c2010
|
| 300 |
|
|
|a 592 s. :
|b il. ;
|c 28 cm
|
| 500 |
|
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|a Terminologický slovník
|
| 504 |
|
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|a Obsahuje bibliografické odkazy a rejstřík
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|a spotřebitelské chování
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|a consumer behavior
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|a marketing research
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| 650 |
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|a consumer demand
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| 700 |
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|a Kanuk, Leslie Lazar,
|d 1929-
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|a Wisenblit, Joseph
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